Since we’ve started LinkSquares over a year ago, I’ve noticed how often people ask “So how’s it going?”. And I always say “Great! etc.” I mean no one actually ever shares would any bad news in that situation. Dont get me wrong, its great that people are interested and supportive of our venture, and more… Read More


As we’re working through our first few sales at LinkSquares, I thought it would be fun to reflect on the process so far. One thing that stood out to me was what we call “false positives” in sales. Wikipedia describes it as: a false positive is an error in data reporting in which a test… Read More


  From the outside looking in, most people think think startup sales is all about hustle. To be fair they are right, but more often than not no one talks about the strategy of selling a new product/idea to the market. To me, finding customers for your new product is a lot like dating. You’re… Read More


I recently read a post from Rob May that he wrote about a month ago. He was explaining why he was really glad he spent his 20’s working on startups, but how difficult it was at times considering the stress, failures, and seeing friends who had nice jobs, new houses, etc. He was saying that… Read More


Typically after I hear about a new mobile app, I’ll download it and try it out. I’ll use it a few times, and on the rare occurrence I begin to use it daily, I move it to my iPhone homescreen. I recently moved the Lift app over there. It was the first app I’ve moved over in… Read More


When a product is created, the challenge is to find a niche and market that product.  Navigating that process is really tough, and it typically does not follow a straight line.  The single most difficult thing young companies seem to have a challenge with is finding their identity. Companies are always trying to perfect the… Read More


  Starting a business is hard. Its even harder if you’ve never done it before. Here are a few things to think about if you are considering becoming a full-time entrepreneur: It takes time – Assume it is going to take some time to get things going. It is fun to read about companies like… Read More


Working on sales in a startup can be a challenging process. Specifically, I think sales is harder in product based companies because sometimes the product hasn’t been finished yet or it is changing rapidly. At times it can be a game of hurry up and wait, meaning you make a sale only to be told… Read More


Starting a company is an exercise in persistence and resourcefulness. How do you surround yourself and keep great employees? How do you keep your company adequately financed? What do you do when something goes wrong? All these challenges are part of building a business and great entrepreneurs find ways to handle these issues. At the center… Read More


I spoke on a panel earlier this month about the startup community and the jobs that were being created. I really enjoyed the event and hope to be part of many more discussions on Louisville and it’s business community. After reflecting, I thought I would share some more thoughts on the subject. Hopefully my perspective is useful for those involved… Read More